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Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade aims to support small-scale producers and workers who are marginalized for the benefits of trade.
Fairtrade’s vision is a world in which all small producers and workers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. To fulfil this vision, Fairtrade has identified 3 long-term goals: Make trade fair, Empower small producers and workers and Foster sustainable livelihoods.
Fairtrade’s Theory of Change has sustainable livelihoods as its ultimate goal, to achieve through trade on equitable terms. Income and sustainability are closely related. In order to enjoy sustainable livelihoods, small-scale farmers and workers need to earn sufficient income for a decent standard of living, so they can send their children to school, eat nutritiously throughout the year, have some savings for unexpected setbacks, retain future generations in farming and allow elders to retire with dignity. Aiming for this, Fairtrade has developed its living income strategy for smallholders and a living wage strategy for hired workers.

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