Job Description

Do you believe that all animals, including working and farm animals deserve good standards of living? Can you put words into action and get things done? Then the animals of Indonesia need you!

Animal Friends Jogja is looking for an experienced Social Media Manager who will be in charge of representing the organization across social channels as the sole voice of the brand in the digital world. The Social Media Manager will provide AFJ with the guidance needed to enhance our online presence and reach the maximum potential audience for both educational and fund raising purposes. S/he will compile campaign data and media, create content, and respond to comments and reactions as well as work closely with all departments on our programs.


  • Monthly wage
  • Government health benefit (BPJS Tier 2)
  • The satisfaction of being able to transform the lives of animals in Indonesia.

Job Requirements

  1. Be passionate about animal welfare and rights
  2. Display in-depth knowledge and understanding of the different usage of social media platforms
  3. Understand the latest trends on social channels
  4. Have excellent communication skills
  5. Have excellent time and task management skills
  6. Have exceptional copywriting or content writing skill
  7. Be able to switch between the creative and analytical aspects of the job
  8. Proactively support other divisions’ work in order to reach the same goals
  9. ABL (Always Be Learning)
  10. Be familiar with media and marketing management tools
  11. Be able to use apps such as Canva to backup graphic designers work
  12. Have SEO and Fundraising experience ( plus points )
  13. Have own transport and minumum motorcycle license
  14. Have own computer/laptop and phone
  15. Be able to work in close proximity to animals in non-airconditioned spaces


  1. Duties and responsibilities:
    • Planning, implementing, managing and monitoring organization’s Social Media strategy in order to increase brand awareness and online reputation
    • Make a digital campaign sprint plan with Campaign Managers
    • Make monthly EP (editorial Plan) for social media and blog post
    • Post, monitor, and day-to-day community management of Animal Friends Jogja’s social networks (including Facebook, Instagram, YouTube)
    • Produce weekly web blog content (writing)
    • Engage followers and potential supporters in positive, thoughtful online conversations about the organization, our campaigns, web stories, events, and videos
    • Make promotional plan and strategy (insights into paid advertising, organic traffic, and influencers)
    • Create and publish a monthly newsletter for AFJ supporters and donors
    • Create animals’ persona for adoptable animals alongside Adoption Managers
    • Track and report weekly on metrics and impact of social platforms. KPI performance examples are: audience growth, engagement, user feedback, traffic, and conversion rate (if any)
    • Work internally across the organization to foster a collaborative culture and an integrated, cohesive social media strategy
    • Assist internal staff and volunteers 1:1 in best utilizing the social media properties they manage
    • Other duties as assigned by Supervisors/General Manager

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