Marketing and Partnership Consultant for Chatbot on HIV 254 views

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Title: Marketing and Partnership Consultant for Chatbot on HIV

Duration: 8 months (May 2019 – December 2019)

Entry of duty: May 2019

Type of contract: APW

Location: Jakarta, Indonesia

Application deadline: 26 April 2019


Mandate of the Department:

Provide leadership and coordinate support for an expanded UN system response to support countries towards ending the AIDS epidemic as part of the Sustainable Development Goals. To promote, support and provide guidance to national partners and the UN system in reaching Global AIDS targets by 2020 with a Fast-Track approach to rapidly scale up HIV services focused on populations and in locations most affected by the epidemic. Promote effective use of strategic information and documentation of trends on the epidemic and the response as well as provide intellectual leadership on the status of the response to HIV in the country.

In order to address the current HIV knowledge gap among young people and to find innovative solutions to scale-up demand for HIV test and early ARV treatment in Jakarta, UNAIDS Country Office (UCO) Indonesia has developed a LINE-integrated mobile chat platform designed to simulate conversation with human users, known as “Tanya Marlo” chatbot. Partnering with Nimbly Technologies, an IT solution company, this chatbot serves as a source for HIV information to larger group of young people who are perceived to be at higher risk but have not been tested for HIV, as well as a platform to ease process of getting an HIV test.

The role of “Ask Marlo” chatbot is necessary as the current HIV testing campaign and outreach strategies have been saturated – only people who are in the HIV program circle receive information and access HIV prevention, testing and ARV treatment services. In the status quo, the campaign and outreach strategies always reached the same target groups, and there is a need to expand strategies to other innovative platforms and different target audience.
The objectives of “Ask Marlo” chatbot aim to answer the problem validated in the previous concept-testing phase, such as:
• to simulate friendly and practical conversation with human users in order to package HIV contents in a more interesting and concise format
• to provide credible and accurate information about HIV
• to deliver HIV contents through the channels that are relevant and attractive towards Jakarta youths.

Main tasks and Responsibilities of the Position:
1. Facilitate coordination and engagement for chatbot partnership strategies
• Engaging partners (including strategic community organisations and private sectors) for chatbot optimization strategies
• Coordinate meetings between UNAIDS and engaged stakeholders/partners for chatbot partnership
• Coordinate and follow-up of the implementation of agreed strategies and activities with relevant stakeholders/ partners

2. Develop and implement chatbot marketing strategies
• Develop and implement chatbot marketing strategies, including branding plan, media, social media collaborations and influencers engagement strategies
• Manage Tanya Marlo social media accounts, including development and implementation of monthly content planning
• Coordinate meetings between UNAIDS and engaged stakeholders for chatbot marketing strategies

3. Content sourcing and content creation for “Ask Marlo” chatbot
• Participate in the review of analytics to find content trends, successes and failures in order to develop weekly or monthly content planning of the chatbot
• Source, create, and provide contents from various online sources such as UNAIDS & partner organizations’ websites and social media. Contents will consist of:
o HIV 101 carousel menu: short articles, videos, infographics, illustrations, and factoids by thematic categories around HIV.
o HIV quiz: questions and answers about basic information on HIV, such as modes of transmission, myths and facts, etc.
o HIV test information: list of clinics providing HIV test services and other relevant information such as pricing, rating, and opening hours.
o Chatbot conversation: questions and answers which will simulate conversation between users and chatbot
• Re-write and edit the aforementioned contents in a “snackable” packaging, with framing and language-style suitable for young people in Jakarta
• Indexing existing and upcoming contents of the chatbot

Key Deliverables:
1. Mapping and implementation of UNAIDS’ engagement plan with relevant stakeholders/partners
2. Mapping and implementation of UNAIDS’ marketing strategies
3. Minutes of meeting / notes of coordination meeting with stakeholders/partners
4. Content plan for “Ask Marlo” chatbot and social media channels
5. A database of contents for “Ask Marlo” chatbot ready to be integrated to the chat platform according to the content plan

Required Qualifications :

● Bachelor degree in Communications, Public Relations, Marketing, Journalism, Public Health, or related fields
● Or equivalent to 1 year experience working in a community-based organization on HIV or Sexual and Reproductive Health Rights (SRHR) in Indonesia

● Candidate with familiarity and understanding of HIV and AIDS issues is highly preferred.
● Prior experience as marketing and partnership staff is preferred.
● Fresh graduates are welcome to apply.

Skills & Competencies:
● Excellent written and verbal communication skills in both Bahasa Indonesia (mother tongue) and English required
● Graphic design and/or video production skills will be an asset
● Demonstrated interest in communication, media contents development, social media management, marketing, etc.
● Demonstrated ability to be flexible, work within a climate of team-work and collaborate in a multi-cultural environment
● Ability to show initiative and enthusiasm in their work, effectively organize and manage time, and deliver high-quality results in line with agreed objectives
● Ability to take ownership of assigned responsibilities, to be productive, fulfil commitments and use resources responsibly

Command of written and spoken Indonesian and English

Applicants will be contacted directly if selected for an interview and a written test.

Applications from people living with HIV are particularly welcome. Applications from women are particularly encouraged.
Only candidates under serious consideration will be contacted.

Note: The medical criterion for recruitment is fitness to work in the particular post. The United Nations HIV/AIDS Personnel Policy clearly stipulates that no staff and/or potential candidates shall be discriminated against on the basis of real or perceived HIV status. HIV infection, in itself, does not constitute lack of fitness to work. There is no obligation to disclose HIV-related personal information.

All applicants are encouraged to apply as soon as possible after the vacancy has been posted and well before the deadline stated in the vacancy announcement.

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