Marketing and Business Coordinator

Job Description

• Brand Development: Assist small community honey bee farmers in creating a strong, recognizable brand that reflects their commitment to sustainability and rainforest protection.
• Market Access: Facilitate access to local, national, and international markets for honey and other bee-related products, ensuring fair prices and sustainable practices.
• Business Growth: Support the growth of honey bee farming enterprises through business planning, financial management, and capacity building.
• Community Engagement: Strengthen community participation and ownership in the business development process, ensuring alignment with conservation goals.
• Awareness and Advocacy: Promote the benefits of sustainable honey bee farming as a means to protect the rainforest and improve local livelihoods.

Key Responsibilities

1. Brand Development:

• Develop a strong brand identity for the honey bee farming communities, highlighting their unique selling points and commitment to rainforest protection.
• Create compelling brand messaging and storytelling to resonate with target audiences.
• Develop visual identity elements, including logos, packaging, and marketing materials.

2. Market Research and Analysis:

• Conduct thorough market research to identify target markets, consumer preferences, and competitive landscape.
• Analyze market trends and opportunities to inform marketing strategies.
• Identify potential distribution channels and partnerships.

3. Marketing and Sales:

• Develop and execute marketing plans to promote honey products and the communities’ brand.
• Manage online and offline marketing channels, including social media, website, and public relations.
• Build relationships with potential customers, distributors, and retailers.
• Manage sales processes, including order fulfillment and customer service.

4. Business Development:

• Identify and explore new business opportunities for the honey bee farming communities.
• Develop partnerships with relevant organizations and stakeholders.
• Provide business development support to community members.
• Sustainability and Impact Measurement:
• Develop and implement systems to measure the social and environmental impact of the project.
• Ensure that all marketing and business activities align with sustainability principles.

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Benefits

• Competitive salary package
• BPJS

Job Requirements

• Education: A degree in Marketing, Business Administration, Agriculture, or a related field.
• Experience: Minimum of 3-5 years of experience in marketing, brand development, or business management, preferably in the agricultural or sustainable development sectors.
• Skills:
  • Strong understanding of market dynamics and consumer behavior.
  • Experience in brand development and product marketing.
  • Financial literacy and experience in business planning.
  • Excellent communication and interpersonal skills.
  • Ability to work with diverse communities and stakeholders.
  • Proficiency in relevant software (e.g., Microsoft Office, marketing tools).
• Language: Proficiency in Bahasa Indonesia and English.
• Personal Attributes
  • Cultural Sensitivity: Ability to work effectively in a multicultural environment and with local communities.
  • Commitment: Passionate about conservation and sustainable development.
  • Adaptability: Flexibility to work in remote locations and adapt to changing circumstances.
  • Leadership: Ability to inspire and motivate community members and colleagues.

How to Apply

Interested candidates are invited to submit their application, including a CV and a cover letter explaining their suitability for the position, to hrd@yel.or.id by mention in email subject: Name_CV Marketing not later than 11 September 2024